Singer Joeboy has has been included in the list of 30 independent artists from 15 countries for the Youtube global foundry class of 2022.
Founded in 2015, YouTube foundry supports indie artists through all the stages of their careers through artist development classes, marketing promotion and funding.
The programme has supported over 250 artists to date and notable alumni include Tems, Bella Shmurda, Dua Lipa, Arlo Parks and Dave.
Ghanaian rapper Black Sherif who also made the list and told Business Day that being part of the program means ‘strong global platform with support to visually take my expression to the next level and reach more people in the process.’
YouTube Artist Partnerships Lead Naomi Zeichner explained that the team plans to help the artists reduce barriers every step of the way.
“It’s no small task to be an artist in 2022, working to find stability, fulfillment, and fans who get it. Foundry celebrates the courage of independent artists and the communities that surround them. Our global team is lucky to be their champion and reduce barriers on their journey, every step of the way,’ she told Variety.
Other artists on the list include:
Amari’ Noelle (US)
Ashley Cooke (US)
ART (DE)
ÀVUÀ (BR)
BabyTron (US)
BIBI (KR))
Bruses (MX)
Danielle Ponder (US)
French The Kid (UK)
Genesis Owusu (AUS)
Haru Nemuri (JP))
Jossman (CO)
Kader Diaby 4Real (FR)
Kaike (BR)
Kayan (IN)
Magdalena Bay (US)
Mehro (US)
Nemahsis (CAN)
Noor Chahal (IN)
Obongjayar (UK)
RIMON (NL)
Roxane Bruneau (CAN)
