American reality TV star and fashion entrepreneur, Kim Kardashian has revealed she never fancied wearing underwear till she launched her SKIMS brand.
The Keeping Up With The Kardashian star, appeared in a clip on her shapewear brand’s Instagram page to show off the company’s Dipped Front Thong and declared, “I never wore underwear until we invented this style.”
Kim had revealed this in an earlier interview on the Not Skinny But Not Fat podcast, where she also explained to host Amanda Hirsch why she is changing the name of her KKW brands which has nothing to do with her split from estranged husband, Kanye West.
“I was a non-underwear kind of girl for a long time, just because they bothered me,” the reality star revealed to her followers as she showed off her underwear closet. Kim continued, “For a good last few years I just wouldn’t wear underwear, and now I do and I’m obsessed.”
Kim founded her shapewear brand SKIMS in 2019, and her initial launch was a hit. The brand made $2 million in profit after they sold out of merchandise in 10 minutes.
By April 2021, SKIMS was valued at an impressive $1.6 billion. But now the 41-year-old’s company has skyrocketed to a valuation of $3.2 billion. The shapewear brand has helped catapult Kim’s name onto Forbes’ list of billionaires, and today she is worth $1.8 billion.
