Global superstar, Justin Bieber and Nigerian singing sensation, Omah Lay just dropped their hotly anticipated single, Attention.
Omah Lay set social media on fire when he announced his collaboration with Justin Bieber. The Canadian music icon has not hidden his affinity for the afrobeats sound and artistes. His contributions to Wizkid and Tems’ essence elevated the track to the American pop mainstream audience. On his album Justice, he tapped the services of Port-Harcourt born Burna Boy for Loved by You, a stand-out in the album.
See you on Friday 💜 pic.twitter.com/0hN1l5FAdz
— Omah Lay (@Omah_Lay) March 1, 2022
Omah Lay shot into national prominence with his EP Get Layd in 2020 which many argued was the project was the best of that year. Following his groundbreaking debut, he dropped his sophomore project, What have we done and with a slew of hot singles, Omah Lay has established himself as an a-liste artiste in Nigeria.
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From the tone and direction of the track, it is evident that Omah Lay is aiming to grab the attention of the American audience with the track. This was further evidenced by Billobard’s senior director of charts announcing plans to send the song to American Pop Radio.
.@Omah_Lay & @justinbieber "Attention" being promoted to pop radio as of Monday, March 7
— Gary Trust (@gthot20) March 3, 2022
Justin Bieber opened the song with an infectious rhythm, sultrily begging his love interest for a crumb of attention, love, and affection. From there Omah Lay took over the track. In a vocal texture similar to Bieber, Omah Lay deftly combined the English language and a drop of pidgin in expanding Bieber’s earlier plea.
The accompanying Colin Tilley video featured Bieber and Omah lay gyrating to the rhythm with some exquisitely looking black queens beside a bonfire and a levitating lady.
It is expected that in no time, we would be besieged by TikTok and Instagram videos of baddies whining to this song.
Omah Lay needed this spark to catapult him into global consciousness which the likes of Wizkid, Fireboy, Burna Boy, Ckay and Davido currently enjoy. For Justin Bieber, one more afrobeats track and we are giving him honorary Nigerian citizenship.
This is the perfect song to complete Omah Lay’s crossover to the United States. So Omah Lay, welcome to America.